New Media Campaign Launched Against All Aboard Florida

Publish Date: 
Monday, July 14, 2014 - 5:15pm

 “Citizens Against The Train Fund” (CATT) announces the launch of a TV & Social Media campaign to convince Floridians to sign a petition against All Aboard Florida (AAF). The campaign is designed to raise awareness about the damaging effects AAF poses to the community.  20,000 people have signed the petition in just four months. It will be sent to the Federal Railroad Administration (FRA) and Florida Governor Rick Scott.

At the center of the campaign is a thirty second commercial called, “Quiet Dinner”. The ad depicts how life may be disrupted if the plan to send 32 high-­speed passenger trains a day from Miami to Orlando is approved. Big Choo Choo is the menacing caricature used to portray the AAF Train.  View the ad by clicking in the box at the top of the page.

Residents are concerned about safety, traffic congestion and a decline in property values. Boaters are concerned about limited access to the waterways when bridges are down to allow the trains to pass. AAF is asking the FRA for $1.5 billion in federal financing. CATT Fund organizers do not believe taxpayers should foot the bill for a private passenger rail service.

Merrill Snyder, a board member for the Guardians of Martin County, said the advertising and social media campaign hopes to reach 1 million people.

“We wanted to get our message out there ahead of the Environmental Impact Statement,” Snyder said, referring to a report expected in the next several weeks that will assess the impact of the added passenger rail project on areas north of West Palm Beach. “I don’t think people are paying enough attention. They see something about a railroad and don’t read the whole story and don’t know what’s happening.”